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Imagine starting your workday with a fresh cup of coffee at home, logging into your marketing dashboard from a quiet cabin in the woods, or taking client calls while travelling abroad. For many professionals, this isn’t a dream. It’s quickly becoming the new normal. Remote marketing jobs are more accessible than ever, offering the flexibility to build a meaningful career from anywhere.
Whether you're a seasoned marketer looking to leave the office behind or someone exploring a new path in digital work, this guide will walk you through what to expect. You'll learn which roles are in demand, the skills employers are looking for, how to tailor your resume, and where to find high-quality remote job opportunities.
This is your step-by-step playbook for landing a remote marketing job in 2025.
What Is a Remote Marketing Job?
A remote marketing job is any marketing role that can be done outside of a traditional office. Instead of commuting to a physical location each day, you work from home, a coworking space, or anywhere else with a stable internet connection. Communication typically happens through tools like Slack, Zoom, and project management platforms, and your results are measured by output rather than time spent at a desk.
Many marketing roles are naturally well-suited to remote work, especially those that rely on digital tools and independent tasks. Some of the most common remote-friendly marketing jobs include:
Content Marketing Manager – Plan, write, and optimise blog posts, guides, and other content.
SEO Specialist – Improve website visibility through keyword research, on-page SEO, and technical audits.
Social Media Manager – Run campaigns, engage with followers, and analyse performance across platforms.
Email Marketing Specialist – Build automated email flows, segment lists, and optimise open and click rates.
PPC/Performance Marketer – Manage paid ad campaigns on Google, Meta, and other platforms.
Marketing Coordinator – Support campaign planning, asset creation, and reporting across teams.
Marketing Analyst – Track data, build dashboards, and surface insights for smarter decision-making.
As long as the core responsibilities can be done independently and online, there’s a good chance the role can be done remotely. Want to know more? From content to product marketing, we break it down in this post on What Types of Marketing Jobs Can Be Done Remotely.
Finding the Work Style That Suits You
Not every job with "remote" in the title means you’ll be working from anywhere, anytime. Some roles are fully remote, others are hybrid, and a few are still mostly in-office despite flexible branding. Here's a quick breakdown to help you figure out what suits your routine, goals and lifestyle:
Fully remote
What it actually means: You never need to go into an office. You can work from home, a coworking space, or a completely different country.
Best for: Anyone looking for location freedom, or those living outside a major city.
Hybrid
What it actually means: You split your time between home and office. Some companies set fixed days, others leave it up to you.
Best for: People who enjoy occasional face-to-face time and live within reach of the office.
In-office
What it actually means: You're based in one physical location and work from there most days.
Best for: Those who prefer in-person teamwork or need more structure in their daily schedule.
Still weighing it up? Our guide to Remote vs In-Office Marketing Jobs unpacks the benefits and trade-offs of each option.
Why Remote Marketing Is on the Rise
Remote marketing isn’t just a trend, it’s reshaping hiring and the way marketers work. Since 2020, remote work has expanded dramatically, and marketing roles have led the charge thanks to digital collaboration tools and global teams.
The Numbers Tell the Story
Remote job postings on LinkedIn rose by 181% globally from early to late 2020, and searches using the “Remote” filter increased by around 60% during the same period.
For marketing roles specifically, LinkedIn data shows demand for remote digital marketing specialists and copywriters grew significantly after March 2020
Why Companies Embrace Remote Hiring
Businesses are increasingly turning to remote marketing teams because the model works. Especially for digital-first or fast-scaling companies. Hiring remotely allows them to build flexible, cost-efficient teams with highly specialised talent.
- Access to global talent with a wider range of skills and experience.
- Lower operational costs from reduced office and facility expenses.
- Faster hiring cycles by opening up roles to a broader candidate pool.
- Better retention in teams with flexible work options.
Why Marketers Are Choosing Remote Work
For marketers, the shift to remote work isn’t just about flexibility. It’s about gaining more control over how and where they work, while still growing professionally.
- Improved work-life balance without the stress of commuting.
- Location freedom to travel, relocate, or live in more affordable areas.
- More job options that aren’t limited by geography.
- Increased autonomy in how tasks and schedules are managed.
Whether you’re marketing from home or exploring full-time remote opportunities abroad, remote work trends continue to open new doors for career growth in the marketing world.
Skills You Need to Succeed in a Remote Marketing Role
Remote marketing jobs offer plenty of freedom, but they also demand a specific set of skills to succeed. When you work outside of a traditional office, you are not just responsible for your tasks. You also need to manage your time, communicate clearly with remote teams, and handle multiple tools and platforms confidently.
Success in remote marketing depends on a mix of soft skills and technical expertise. Here is what employers are looking for.
Soft Skills
Soft skills are the personal qualities that help you work well in a remote environment. Without face-to-face interaction, these become even more important.
Clear communication: Most of your workday will involve writing emails, sharing updates in project management tools, or joining video calls. Being direct and easy to understand is essential.
Self-motivation: Remote marketers need to stay focused and productive without constant supervision.
Time management: Handling multiple projects or campaigns requires strong organisational skills and the ability to prioritise tasks.
Adaptability: Remote teams often rely on new tools and changing processes. Being open to learning keeps you valuable and flexible.
Hard Skills
Hard skills are the technical abilities that show you can deliver results in your role. These are often the first things hiring managers look for on your resume or portfolio.
Search Engine Optimisation (SEO): Knowing how to research keywords, optimise content, and improve website rankings is key for many digital roles.
Analytics and reporting: Experience with tools like Google Analytics 4 (GA4), Looker Studio, and HubSpot is valuable for tracking performance and making data-driven decisions.
Paid media: Skills in platforms such as Google Ads, Meta Ads, and LinkedIn Campaign Manager are often in high demand.
Content creation: Writing blog posts, designing social media graphics in Canva, and producing videos are essential for content-driven roles.
Marketing automation: Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign can make you stand out to employers.
Artificial Intelligence (AI) tools: AI is quickly becoming part of daily marketing workflows. Knowing how to use tools like ChatGPT, Jasper, Midjourney, or AI-driven analytics platforms can improve productivity, content creation, and campaign optimisation. Marketers who can leverage AI for research, writing, image generation, or data analysis are increasingly in demand.
Curious about which marketing skills are most in demand this year? Check out our full guide: Top Remote Marketing Skills Employers Are Looking For.
Where to Find Legit Remote Marketing Jobs
With remote work becoming more common, the internet is flooded with job listings that promise flexible marketing roles. But not every platform is built with the job seeker in mind. General job boards like LinkedIn or Indeed include remote roles, but they are often cluttered with unrelated positions or confusing listings that make it hard to find exactly what you want.
That is why we built Howard, a job board designed specifically for marketers who want control over how and where they work.
Why Use Howard to Find Remote Marketing Jobs?
Marketing-focused listings only: Every job on Howard is for marketing professionals. You will not have to scroll past irrelevant roles from other industries.
Custom job matching based on your preferences: Whether you prefer to work remotely, in-office, or in a hybrid role, Howard lets you set your exact preferences. You will only see job listings that match the work style and environment you want.
Job-seeker friendly design: All listings on Howard follow a clear, simple structure. Each post includes only the most important information. No giant walls of text, no missing details, and no endless scrolling. It is quick and easy to understand exactly what each role offers.
Streamlined application process: You can upload your resume once, set your preferences, and start applying to multiple roles quickly. No need to re-enter the same information over and over again.
Ready to find your next marketing job?
👉 Browse Marketing Jobs on Howard
Pro Tip: Create a free profile to get matched with new listings tailored to your skills, experience, and work preferences: Sign up here.
Want a step-by-step breakdown of how to actually find and apply for remote marketing roles? Check out our full guide on How to Find Remote Marketing Jobs.
How to Apply: Resumes, Portfolios and Cover Letters
Applying for remote marketing jobs is more than just updating your resume. Your application materials need to show that you can work independently, manage your time well, and deliver results without daily supervision.
Here is how to make sure your resume, portfolio and cover letter stand out.
Build a Remote-Ready Resume
Use keywords from the job description: Many companies use Applicant Tracking Systems (ATS) to filter resumes before a human ever reads them. Make sure your resume includes important terms from the listing, such as specific marketing tools, platforms or skills.
Highlight remote-friendly skills: Emphasise qualities like communication, time management, adaptability and problem-solving. These are essential for remote roles.
Keep your formatting simple and clean: Avoid graphics, columns or unusual fonts that can confuse ATS software. A straightforward layout ensures your resume is easy to scan and process.
Share a Strong Portfolio
If you are applying for creative roles like content marketing, social media or design, a portfolio is essential. Include examples that show your ability to produce high-quality work independently. Case studies, campaign results and links to published content work well.
Write a Focused Cover Letter
Your cover letter should explain why you are a great fit for both the role and remote work in general. Briefly share examples of times you managed projects without supervision or collaborated with distributed teams.
Make Applying Easy with Howard
When you create a profile on Howard, you can upload your resume once and instantly apply to multiple jobs that match your preferences. No need to fill out the same forms or upload documents repeatedly.
👉 Upload Your Resume and Start Applying on Howard
Interviewing for Remote Roles
Getting ready for a remote marketing job interview takes more than testing your camera and lighting. Employers want to see that you are organised, clear in your communication and confident in working without constant oversight. Here are some practical steps to help you prepare for every stage of the interview process.
Before the Interview
Preparation makes a real difference. Take time to:
Study the job description closely: Know exactly what the company is looking for so you can match your experience to their needs.
Connect with the hiring team if possible: Reach out on LinkedIn or respond to recruiter emails politely. This shows genuine interest.
Ask thoughtful questions before the interview: It is fine to ask the recruiter if there is anything specific they would like you to prepare or bring to the conversation.
Prepare examples from your experience: Be ready to share stories that show how you have worked independently, solved problems or contributed to remote teams.
Check your tech setup: Test your camera, microphone and internet connection in advance.
During the Interview
What you do in the interview matters just as much as your resume. Make sure you:
Communicate clearly and confidently: Remote roles rely heavily on written and verbal communication. Speak clearly, avoid rambling and stay focused on the question.
Show your remote working skills: Highlight your ability to manage your own time, collaborate across time zones and stay productive without supervision.
After the Interview
How you follow up can leave a lasting impression. Here are a few tips to help you stand out and progress:
Send a thank-you email: Thank the interviewer for their time and restate your enthusiasm for the role.
Share any examples or extra materials: If you discussed a project, portfolio piece or report, send it promptly after the call.
Ask for feedback: Whether you get the job or not, always ask politely for feedback. This can help you improve for future opportunities.
Get Interview-Ready with Howard
Many employers on Howard include notes about their interview process and company culture in their job listings. This helps you prepare more effectively and feel confident going into the conversation.
👉 See Companies Hiring on Howard Now
Want more interview prep? Check out our full breakdown on How to Ace a Virtual Interview for a Marketing Role. It goes deeper into exactly what to do before, during and after your call - plus how to bring examples to life and follow up like a pro.
What to Expect in Terms of Salary and Benefits
One of the most common questions from remote marketing job seekers is, "What will I earn, and what benefits can I expect?" The answer depends on several factors, including the role itself, your level of experience, the company's location and whether the position is full-time or freelance.
Typical Salary Ranges for Remote Marketing Roles
While salaries vary depending on company size, location and role requirements, here are some general ranges for fully remote marketing positions:
Content Marketing Manager: £35,000 to £60,000 per year / $45,000 to $75,000 per year
SEO Specialist: £30,000 to £50,000 per year / $38,000 to $63,000 per year
Social Media Manager: £28,000 to £45,000 per year / $35,000 to $57,000 per year
Email Marketing Specialist: £30,000 to £48,000 per year / $38,000 to $60,000 per year
PPC/Performance Marketer: £35,000 to £65,000 per year / $45,000 to $82,000 per year
Freelance and contract roles are usually paid per day or per project. Typical freelance rates can range from £150 to £500 per day or $200 to $650 per day, depending on the complexity of the work and your experience level.
How Howard Helps with Salary Expectations
At Howard, we do not display exact salaries on every job post. However, when you create a profile and set your target salary, the platform matches you with jobs that meet or exceed your expectations. This saves you time and avoids seeing roles that do not meet your financial goals.
It is also worth noting that Howard keeps your salary expectations private. Employers do not see this information unless you choose to share it later in the hiring process.
What Can Affect Your Salary?
Location - Some companies adjust pay based on your country or region, while others offer a single global salary range.
Experience and skills - Marketers with certifications or niche expertise—such as paid advertising, advanced analytics or marketing automation can often command higher pay.
Contract type - Full-time employees typically receive extra benefits, while freelancers may have higher daily or project rates but cover their own taxes and insurance.
Common Benefits for Remote Marketing Jobs
Many remote marketing roles include extra perks designed to make working from anywhere easier and more enjoyable. These can include:
- Flexible working hours
- Home office or coworking space stipends
- Paid internet or phone allowances
- Training and development budgets
- Mental health and wellness support
- Occasional team retreats or in-person meetups
Not every company offers the same benefits, so be sure to check the "company benefits" section of each job post.
Dreaming about taking your work on the road? Check out our guide to the Digital Nomad Lifestyle for Marketers and see how remote marketing jobs can help you work from anywhere.
Embracing the Remote Work Lifestyle
Working remotely offers incredible freedom, but it also comes with its own set of challenges. Whether you are building your career from home or considering life as a digital nomad, it is important to stay connected, motivated and supported.
The Benefits of a Remote Marketing Career
Location freedom: Remote work lets you choose where you live, whether that is your home office, a local coworking space or a city on the other side of the world.
Flexibility in your daily schedule: Many remote marketing roles allow for flexible hours. This makes it easier to balance work with personal commitments, travel or passion projects.
A broader network: Remote teams often span countries and time zones. This can give you the chance to collaborate with diverse colleagues and learn from different markets.
Building your career remotely? Make sure your workspace is helping you, not holding you back. Here’s our guide to setting up a productive home office that supports focus, comfort and creativity.
Staying Connected as a Remote Marketer
Working outside of a traditional office can feel isolating if you are not intentional about building relationships. Here are some ways to stay sharp and engaged:
Join online communities: Groups on LinkedIn, Slack, or marketing forums can be great places to swap ideas, find support and hear about new trends in the industry.
Attend virtual or in-person meetups: Many remote workers travel or meet up at conferences and coworking spaces. These events are ideal for networking and learning new skills.
Stay connected with your team: If you work for a company remotely, make time for regular video calls, project check-ins and casual chats. Building strong relationships with colleagues keeps teamwork smooth and enjoyable.
Keep learning: The digital marketing world moves fast. Online courses, webinars and industry blogs can help you stay ahead and keep your skills sharp.
Remote work gives you freedom, but success comes from staying engaged, curious and connected to both your team and the wider marketing world.
Still weighing up if remote work is the right path for you? It is worth thinking about how remote, in-office and hybrid marketing roles compare before making your next career move. Our Remote vs In-Office Marketing Jobs guide breaks down the pros and cons to help you decide what truly fits your working style.
Frequently Asked Questions About Remote Marketing Jobs
What does a remote marketing job actually involve?
It's any role in marketing that doesn't require you to be in a physical office. As long as you have internet access, you can manage your campaigns, content, data or strategy from wherever you are.
Do remote roles mean lower salaries?
Not necessarily. Some companies offer location-based pay, while others have a flat global salary band. What matters more is your experience, skills and how well you fit the role.
Are remote jobs mostly in tech companies?
They’re common in tech, but also show up in industries like retail, finance, education and media. Remote marketing is becoming the norm across many sectors.
What skills are important for remote marketing roles?
Clear communication, time management, self-discipline and confidence with digital tools are key. Want to sharpen your edge? Check out our post on Top Remote Marketing Skills Employers Are Looking For.
Where should I look for remote marketing jobs?
That’s exactly what Howard is for. It’s designed for marketers who want flexible work and a better job search experience. No fluff, just great marketing roles with your preferences in mind.
Ready to Find Your Next Remote Marketing Job?
Remote marketing jobs are more available than ever, offering freedom, flexibility and the chance to build a career on your terms. Whether you are looking for a full-time role with a top agency, a part-time opportunity to balance other projects or simply a better work-life setup, the right job is out there.
At Howard, we make it easy to find marketing roles that match your skills, experience and personal work preferences. Set your ideal salary, choose the work style that fits your life and start applying with confidence. No wasted time. No endless searching.
Create your free profile today and let Howard match you with your next great marketing role.
