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When you are building a career, one of the first choices to make is whether remote marketing jobs or in-office roles are the better fit for your lifestyle and goals. With remote work booming (and many companies offering flexible options), the way marketers work has changed for good.
At Howard, when you’re looking for your next marketing job, you can set your preferences to remote, in-office or hybrid, so you only see roles that match how you actually want to work.
The Case for Remote Marketing Jobs
According to LinkedIn, remote job postings rose by 181% globally between early and late 2020, with searches using the "Remote" filter increasing by around 60% in the same period.
It is no surprise really, because remote marketing jobs come with a ton of lifestyle perks. You get the freedom to work from home, a cosy café, a coworking space or pretty much anywhere that suits your vibe. No more stressful commutes, no noisy office distractions and often the flexibility to plan your own hours around your life. It is a win for both productivity and work-life balance.
Why remote might be right for you:
You want control over your schedule: Plan your workday to fit your most productive hours or personal life—whether that is early mornings or late evenings.
You enjoy working independently: If you prefer solving problems and managing tasks without constant input, remote life offers that freedom.
You want access to a wider range of job opportunities: Remote jobs let you apply for roles anywhere in the world, not just in your city or region.
You prefer a quieter, custom workspace: You can design your environment for focus—no office noise, interruptions or unexpected meetings.
You care about work-life balance: No commuting means more time for family, exercise or hobbies, which can boost your overall wellbeing.
Things to keep in mind:
It can feel isolating: Working alone most days can leave some people feeling disconnected from their team or the company.
Team communication takes more effort: You rely on Slack, Zoom or emails instead of quick chats, which can slow down decisions or ideas sharing.
Self-discipline is essential: No one is there to check in regularly, so staying focused and productive is up to you.
Work can creep into personal time: It is easy to blur the line between work and home life without a clear office boundary.
Tech problems are yours to manage first: You are responsible for sorting out dodgy Wi-Fi or laptop issues before involving IT support.
The Case for In-Office Marketing Jobs
In-office roles offer a very different kind of working environment. For some marketers, this is where they do their best work, surrounded by their team with everything happening in real time.
Why in-office might be right for you:
You like social interaction and teamwork: Brainstorming, sharing ideas and solving problems happens faster face-to-face.
You want immediate feedback and support: Managers, designers or writers are often just a desk away, ready to help or review your work.
You learn best by observing others: Being in the office helps you pick up new skills, see how others work and get involved in projects quickly.
You enjoy a structured routine: A set schedule, lunch breaks and clear finishing times can help keep your day on track.
You like separating work and home life: Leaving the office at the end of the day makes it easier to mentally switch off.
Things to keep in mind:
Commuting takes time and energy: Travel to and from the office can eat into your day and cost money.
Less flexibility in working hours: Most office roles have set times, which can make personal commitments harder to manage.
Distractions are common: Office noise, spontaneous meetings or chatty colleagues can break your focus.
Limited to local job markets: In-office jobs usually mean you can only work for companies based near you.
Dress codes or office etiquette may apply: Some workplaces expect formal dress or specific behaviours that you would not worry about at home.
What About Hybrid Roles?
Hybrid roles are now hugely popular because they offer a balance between remote freedom and office connection. You can have focused days working at home but also enjoy face-to-face time with your team when needed.
Why hybrid can work well:
You get flexibility without losing team interaction: Split time lets you focus alone when needed and collaborate in person when it counts.
Commuting is reduced: With only part-time office attendance, you save time and money on travel compared to full in-office work.
You build relationships more easily: Regular in-office days help maintain friendships and professional connections.
You avoid home-office cabin fever: A change of scene can keep you motivated and break up the week.
You stay visible to managers and leaders: Being seen in the office part of the week can help with career progression and opportunities.
Not sure if your role can be fully remote or better suited to a hybrid setup? Take a look at What Types of Marketing Jobs Can Be Done Remotely to see how different roles stack up.
Things to keep in mind:
You may still need to live near the office: Even if you work remotely most days, some companies require a reasonable commuting distance.
Switching between locations needs planning: Different setups for home and office work mean staying organised and managing files or equipment carefully.
Communication expectations may differ: Some teams expect updates in person, some by email—getting used to both can take adjustment.
Work patterns may vary week to week: Hybrid roles can be less predictable, with changing days or office attendance depending on projects.
It may feel like you are not fully part of either world: Some hybrid workers find they are not fully connected to remote or in-office teams, which can feel isolating.
How to Choose What’s Right for You
Still unsure? Here are some things to think about:
Your working style: Do you do your best thinking in a quiet space or bouncing ideas off teammates?
Your career stage: Are you just starting out and keen to learn from others, or experienced enough to work independently?
Your home setup: Do you have a proper workspace, or just the kitchen table and distractions?
The type of marketing you do Remote suits content writers, SEO and digital marketers. In-person may be better for brand strategists, event planners or PR pros.
Need to sharpen your remote skills? Take a look at our Top Skills for Remote Marketers. Or learn how AI is shaping these roles in our guide to AI in Remote Marketing.
How Howard Makes It Easy
On Howard, you set your exact work preferences (remote, in-office or hybrid) right from the start. We will only show you jobs that match your choice so you can save time and avoid irrelevant listings.
Ready to find your next role? Create your free Howard profile now.
FAQ: Remote vs In-Office Marketing Jobs
Q: Are remote marketing jobs better than in-office roles?
A: It depends on your personality, goals and work style. Remote marketing jobs offer flexibility and independence, while in-office roles provide easier collaboration and clearer boundaries between work and home life.
Q: What types of marketing jobs can be done remotely?
A: Many roles, including content marketing, SEO, PPC and social media management, are perfectly suited for remote work.
Q: How do I find remote marketing jobs?
A: Platforms like Howard let you filter job listings by remote, in-office or hybrid preferences to match your ideal working style.
To wrap up
There is no single right answer. Some marketers thrive remotely, others love the energy of the office, and plenty enjoy the balance of hybrid roles.
Whatever your style, Howard makes it simple to find jobs that fit how you work best.
Check out the latest roles that match your preferences on Howard.
